I’m sick! We’re #7! Not something you want to have printed on a T-Shirt.
Don’t get me wrong, I love the USA and what we attempt to stand for, but know we are not even close to performing at our full potential.
Certainly we need better leadership, but it all starts with the individual – you, me etc.,
Or, to quote my man Gandhi, "Be the change you wish to see in the world!"
Germany is viewed as the best overall "brand," receiving
the highest ranking of the 50 nations measured.
Here’s the Top 10
1. Germany
2. France
3. United Kingdom
4.
Canada
5. Japan
6. Italy
7. United States
8. Switzerland
9.
Australia
10. Sweden
This article states that, the index is based on a survey in which respondents from
across 20 major developed and developing countries are asked to rate their
agreement with statements about each nation. The statements cover six
categories: Exports, Governance, Culture, People, Tourism and
Immigration/Investment.
"The NBI is a report card for countries, measuring the
world’s perception of each nation as if it were a public brand," explains Simon
Anholt, NBI founder, in a statement. "Within the top 10 most positively
perceived countries, the ranking reveals a strong correlation between a nation’s
overall brand and its economic status."
Familiarity-wise, the U.S. comes out on top: a majority,
(91%) have at least some knowledge of the U.S. in general, which can be a
double-edged sword. For example, in the Governance aspect, which measures a
nation’s responsible behavior in the international arena as well as how well it
governs itself, the U.S. ranks No. 22, "the lowest of all Western democracies,
Zhao says.
SO MUCH FOR BRAND AWARENESS!
Brand image doesn’t change overnight, but you better be working on it day and night!
