Who’s Got The Most Loyal Customers?
In the automotive category:
1 Toyota
2 Mercedes/BMW (tie)
3 Honda
4 Nissan
5 Saab
6 Chevrolet
7 Jeep
8 Volkswagen
9 Hyundai
10 Chrysler/Volvo* (tie)
11 Ford
12 Kia
13 General Motors
* First time on list
Source: Brand Keys Customer Loyalty Engagement Index
P.S.: For U.S. cars, I wonder how much loyalty was actually "extortion" resulting from incentives. Only Chevy cracked the Top 10.