Did you know that a three-year study of more than 40 Fortune 500 companies by the research firm Peer Insight found that companies focused on customer-experience design outperformed the S&P 500 by a 10-to-1 margin from 2000 to 2005?
Do you still think great design doesn’t matter in this ROI driven world we live in? Is “improving design” somewhere in your business plan?
Today, it’s not, “If you build it they will come.”
Rather it’s, “If you build something really cool and that’s an improvement of what was available before, lots of people will come!”
The Alphabet of Design Classics poster shown here highlights many top designers and their famous furniture pieces – hope it inspires you. You can order the poster online here.
P.S.: Great design is certainly applicable to products, but it can be applied to services too. Work on improving the design of your customer and employee experiences and you’ll rock!