In late November , 2008 Papa John’s International Inc. (love their Web site) said it has surpassed $1 million in
sales from mobile-phone Web orders since launching the technology in
This amazing statistic proves that consumers are increasingly open to and using new tech
Since 2001, Papa John's online sales have grown more
than 50 percent each year and reaching almost $400 million in 2007
alone. In fact, more than 20 percent of all sales come online
or through text messaging, digital widgets or handheld devices and Papa John's believes that one day sales via alternative access channels could surpass traditional telephone orders.
WOW! I'm sure today's Super Bowl will be another record breaking day for Pizza Chains like Papa John's.
And, record breaking successes could be in your future too if you're wise to watch, follow and implement mobile into your marketing strategies too.