News2017-10-08T16:30:56+00:00

15 New Beer Brands – Ugh

By |May 23rd, 2008|Categories: Brand Leadership, Branding, Consumer Marketing, New Product Marketing, Product Marketing|

As I look forward to rooting for the Pittsburgh Penguins to bring the Stanley Cup back home, I'm sure I'll be having a few beers to celebrate. However, I'm pretty darn sure I won't be touching any of the following from this list of the Top 15 New Beer Brands [...]

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Your Name on Toast

By |May 20th, 2008|Categories: Non Profit Marketing|

Over the years, I've been involved and blessed to help in the marketing special non profits such as the Ronald McDonald House, American Cancer Society and several more and have always been impressed with the people who make a career of it and volunteers alike. I have also seen a [...]

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Pittsburgh Penguins Mobile Into Stanley Cup Finals

By |May 18th, 2008|Categories: Brand Leadership, Consumer Marketing, Customer Service Experience, Email Marketing, Mobile Marketing, Sports Marketing, Strategy, Teens/Tweens|

As the Penguins smacked the Fliers into submission today with a 6-0 victory, and are moving onto the Stanley Cup finals, I thought you'd find interesting how they're scoring with mobile marketing off the ice. I couldn't link to the AdAge story (buy a subscription here- hint), so here it [...]

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Borders Faces the Music

By |May 16th, 2008|Categories: Merchandising|

The Borders Group has endeared itself to me again by deciding to display the majority of its books by its face - not the traditional way by the book's spine. Did you know that this was one of the initial merchandising strategies of Blockbuster video too. Border's needs to radically [...]

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Nissan Electric Car in 2010

By |May 13th, 2008|Categories: Automotive, Brand Leadership, Improve the World, Innovation, Product Marketing|

The New York Times reported that Nissan Racing will have an Electric Car on the market in 2010. Nissan said that they're ramping up development because of high gas prices, environmental concerns, and to meet stricter fuel-economy standards. Nissan?  Hello Detroit anybody there? You should be ashamed of yourselves! Back [...]

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