Everyone Wants To Be A Rock Star
Earlier this month, the AARP announced their sponsorship of an air guitar/lip-sync contest with Foreigner! I so love this idea - here's AARPs press release. There are so many great marketing lessons you can learn from studying the greats of Rock and Roll. And , using their brands in unique [...]
Email Gets Its Direct Response Props
E-mail is now the most popular form of direct response marketing, per a new survey of large U.S. corporations conducted by Direct Partners, New York. E-mail is used primarily by 35% of companies compared to 25% which use traditional direct mail and 21% who use package, statement stuffers or free [...]
10 SEO Myths Debunked
I've become increasingly involved with SEO and SEM initiatives with clients and have been studying it more and more. Here's a good article about debunking 10 myths about SEO - good stuff.
Drive Virtual Experiences Via Online Videos
You can borrow a great marketing tactic that hotels are increasingly using - online videos (check out USAToday story here). More than ever, they're paying attention to their guest's videos of their visits. In addition, they're creating their own YouTube channels and other video content to showcase their properties and [...]
9 SEO Tips
To make your Web site a stronger marketing tool, you need to work hard to make it appear in a higher position when people conduct a search with relevant keywords related to your brand promise. Here are 9 Basic SEO Tips to help you along. Keeping your Web site content [...]
Detroit Needs To Bring Sexy Back
The New York Times recently reported that in June, the sales of new cars and trucks dropped to their lowest level in 10 years - maybe 15 years! Here are some staggering facts: Ford was down 28%; General Motors was off 18% (and their stock has been at its lowest [...]