Trend Spotting and Watching
I'm a religious man, and I do believe in the power of prayer and even divine intervention, but I also believe in the "free will" God blesses everyone with to act, react and impact. That's a big reason why I also believe in spotting and watching trends. And, why at [...]
Toms Cause Marketing
One of the best ways to build a brand and do good at the same time is to tie your efforts to a great cause. A great example is Toms Shoes and their "one to one" strategy. It's simple and perfect. With every pair of shoes you buy from TOMS, [...]
High Voltage Marketing
Caught this story on CNN.com this morning about the new Chevy Volt that can get up to 230 mpg! Talk about high voltage marketing! I'm sure most if not all of you have cut expenses - especially marketing expenses to the bone - but what have you done to make [...]
New Google Checkout Store Gadget
Here's a very new and very cool Google Checkout Store Gadget. And, here's a link explaining how to set it up using a basic Google Docs spreadsheet. Google says you can set it up in about 5 minutes, which means about 30-60 minutes for me! In three steps, you can [...]
Email Mail Open Rates & Ransom Notes
We've been actively engaged in the Blogging scene since late 2004/early 2005 so it's no surprise that we jumped in early with two feet into the Web 2.0 scene. However, when you and everyone around you is jumping into the latest and greatest, a good strategy is to pause and [...]
Social Media Marketing Presentation
I had the pleasure of meeting a great group of people yesterday in State College, PA and leading a Social Media Marketing Seminar for the Chamber of Business & Industry of Centre County. Many thanks to everyone who attended, to President/CEO John Coleman Jr., for inviting me and to my [...]