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News - BrandMill
News2017-10-08T16:30:56+00:00

Lt. Col. Allen West – A Marketer's Dream

By |April 6th, 2010|Categories: Advertising, Brand Leadership, Branding, Consumer Marketing, Direct Marketing, Experiential Marketing, Featured, Internet/Interactive Marketing, Leadership, New Product Marketing, Non Profit Marketing, Political Marketing, Premium Brands, Product Marketing, Public Relations, Startups, Strategy, Web 3.0, Web Site Marketing, Word of Mouth Buzz|Tags: |

I don't have many favorite politicians - check that - I don't have a one! And, I'd bet most of you don't have one. Until maybe now. Republican candidate for Congress and former U.S. Army lieutenant colonel Allen West is someone I've been following throughout his race in the Sunshine [...]

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Square Watermelon Marketing Innovation

By |April 5th, 2010|Categories: Advertising, Brand Leadership, Design, Featured, Ideas, Innovation, Marketing, Marketing Execution, Merchandising, New Product Marketing, Product Marketing|Tags: |

I suppose with all the beautiful newness and growth that Spring brings, I find myself more inspired and looking for ways to help my clients breakthrough  with innovative new ways of doing things. Spring never fails me. I truly work on being innovative and constantly look for inspiration inside and [...]

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Small Biz Benefits of Social Media

By |April 3rd, 2010|Categories: Brand Leadership, Consumer Marketing, Featured, Internet/Interactive Marketing, Leadership, Mobile Marketing, Social Media, Web 3.0|Tags: |

If you're feeling confused about the benefits of social media marketing,  uninterested or if you lack subject matter knowledge that's OK. A lot of your peers feel the same way. Research on the effectiveness of social media marketing is mixed. Check out this recent chart by eMarketer and Ad-ology. Again, [...]

American Idol's One Big Marketing Lesson

By |April 2nd, 2010|Categories: Brand Leadership, Branding, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Excellence, Experiential Marketing, Featured, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Strategy, Word of Mouth Buzz|Tags: |

I've never been one to watch much TV and running your own company doesn't leave you much time at all, but I've found myself tuning in to American Idol a lot. Love Siobhan, love Crystal's talent too, but too much cocky attitude for me. Lee's my fave guy...OK that's enough. [...]

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The Unique Selling Proposition of Brand Jesus

By |March 28th, 2010|Categories: Advertising, Brand Leadership, Branding, Cause Marketing, Excellence, Experiential Marketing, Featured, Global/International Marketing, Holiday Marketing, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Non Profit Marketing, Premium Brands, Product Marketing, Public Relations, Religion, Sales, Social Media, Startups, Strategy, Word of Mouth Buzz|Tags: |

I've been a practicing (and far from perfect) Roman Catholic and Christian all my life, and for over 25 years, I've been a practicing (also far from perfect) marketing professional. For the past few months, I've been working on a lot of brand positioning exercises and marketing audits as well [...]

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