Lt. Col. Allen West – A Marketer's Dream
I don't have many favorite politicians - check that - I don't have a one! And, I'd bet most of you don't have one. Until maybe now. Republican candidate for Congress and former U.S. Army lieutenant colonel Allen West is someone I've been following throughout his race in the Sunshine [...]
Square Watermelon Marketing Innovation
I suppose with all the beautiful newness and growth that Spring brings, I find myself more inspired and looking for ways to help my clients breakthrough with innovative new ways of doing things. Spring never fails me. I truly work on being innovative and constantly look for inspiration inside and [...]
Happy Easter
I pray you and your family have a blessed Easter and beautiful Spring.
Small Biz Benefits of Social Media
If you're feeling confused about the benefits of social media marketing, uninterested or if you lack subject matter knowledge that's OK. A lot of your peers feel the same way. Research on the effectiveness of social media marketing is mixed. Check out this recent chart by eMarketer and Ad-ology. Again, [...]
American Idol's One Big Marketing Lesson
I've never been one to watch much TV and running your own company doesn't leave you much time at all, but I've found myself tuning in to American Idol a lot. Love Siobhan, love Crystal's talent too, but too much cocky attitude for me. Lee's my fave guy...OK that's enough. [...]
The Unique Selling Proposition of Brand Jesus
I've been a practicing (and far from perfect) Roman Catholic and Christian all my life, and for over 25 years, I've been a practicing (also far from perfect) marketing professional. For the past few months, I've been working on a lot of brand positioning exercises and marketing audits as well [...]