There are lots of great companies today that are in the business of doing well by doing good things and brands such as Ben & Jerry’s, Patagonia and Tom’s Shoes quickly come to mind. But, it’s nothing new, but needed more than ever becuse customers demand it!
We’re big believers that brands should be part of the fabric of the neighborhoods and places in which they do business. However, it’s often a challenge to convince clients that they should be a purpose-driven brand from the start.
Be like Milton Hershey who was purpose-driven from day one. For more than 100 years, Hershey’s iconic brands have been built on a strong foundation of community involvement everywhere they do business. They’re both “competitive and compassionate” while they continue to build their powerful legacy.
