The more I study social media marketing, the more I’m convinced that Brands looking to profitably grow need to be remarkable and have tremendous character and integrity. It’s disappointing to see that so many experts who write and lecture about SMM fail to warn Brands that there are no shortcuts.
If your service or product is mediocre or garbage, all you’re going to do with SMM is go out of business faster! Character is a killer app because so few Brands have it.
