People are so inundated with commercial marketing messages these days, that relevance has become ever so much more important as this chart from MarketingSherpa points out.
Before you take on the next latest and greatest online marketing strategy, tool or tactic, step back into your email marketing efforts to make sure you’re sub-segmenting well and that your key messages are relevant to your audiences. If you don’t, you’re simply wasting time and money and encouraging people to unsubscribe from your email lists.
