The Borders Group has endeared itself to me again by deciding to display the majority of its books by its face – not the traditional way by the book’s spine.
Did you know that this was one of the initial merchandising strategies of Blockbuster video too.
Border’s needs to radically improve sales, but this effort will reduce its inventories by 5-10%, so it might pose to be a gamble of sorts, but is it really?
How many times do you see a book in a store that a few days earlier was $40, only to be sold at $4.99.
