You know, your brand is not what YOU say you are, but rather what THEY
say you are. Where do you think you rank in your industry, state, city,
neighborhood or family? A good place to start is whare people think
about your profession.
This is a great old chart from 2005, but still
relevant.
Look at the bottom feeders!
I worked in Car Advertising and
am still in Marketing – looks like I have my work cut out for me! Do you?
I came across the Reputation Institute’s RepTrak200 which consists of the 200 companies with the world’s best corporate reputations. Here are their top 15 – sad to see a US company did not crack the Top 10.
Rank – Company – Score
1. Lego (Denmark), 85.01
2. IKEA (Sweden), 84.05
3. Barilla (Italy), 83.53
4. Mercadona (Spain), 83.39
5. AP Møller – Mærsk (Denmark), 83.39
6. Toyota Motor (Japan), 82.79
7. Ferrero (Italy), 82.63
8. Petrobras (Brazil), 82.19
9. Sberbank of Russia (Russia), 81.96
10. Rockwool (Denmark), 81.86
11. Michelin (France), 81.67
12. Danfoss (Denmark), 81.45
13. Swatch Group (Switzerland), 81.29
14. Magnitogorsk Iron and Steel Works OAO (Russia), 81.17
15. Kraft Foods (USA), 81.07
