Opening Email

/Opening Email

Opening Email

I’m always interested in finding out the best times to deploy email campaigns, but through much trial and error, I find that the earlier the better and the more value – the more meaningful the better.

Here is some recent research about how frequently and where people open their email.

Internet users in the US check their personal e-mail throughout the day,
including at work according to eMarketer.  Nearly 25% of Internet users surveyed in June 2008 for an AOL-sponsored survey by Beta Research Corporation said
they were most likely to check their email upon waking. But more than 33%
said they checked throughout the day, and the rest of respondents said they
checked at various times, including throughout the night.

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More than seven out of 10 employed respondents also said they checked their
personal e-mail at work—and nearly one-third said they did so more than three
times a day.

Nearly 70% of respondents said they had multiple e-mail accounts.

By | 2008-09-15T12:37:00+00:00 September 15th, 2008|Email Marketing|0 Comments

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