Email Gets Its Direct Response Props

/Email Gets Its Direct Response Props

Email Gets Its Direct Response Props


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E-mail is now the most popular form of direct response marketing
, per a new
survey of large U.S. corporations conducted by Direct Partners, New York.

E-mail is used primarily by 35% of companies compared to 25% which use
traditional direct mail and 21% who use package, statement stuffers or free
standing inserts

This research ties-in to research conducted last fall from
MarketingSherpa, where participants reported that "house e-mail marketing"
delivered the best return-on-investment in terms of direct response.

By | 2008-08-05T10:31:00+00:00 August 5th, 2008|Direct Marketing, Email Marketing|0 Comments

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