Closed-loop Marketing Rocks
An Aberdeen Group study found that enterprises with best-in-class closed-loop marketing achieved: 36% average increase in year-over-year revenue 21% average lift in year-over-year conversion rates 26% average increase in year-over-year marketing ROI End-to-end, cradle-to-grave marketing is a key process driven strategy to bake into your brand executions.
Corporate Citizenry
Here is a list of the Top 10 Corporate Citizens - study their success and character traits. Pretty impressive list of profitable, well respected companies. Do you have a line item budget for community goodwill? Consider donations of your expertise, dollars or people power. You'll do your company good by [...]
Coupons & Discounts Drive Recessionary Spending
New Survey Reveals Coupons and Discounts Drive Consumer Spending During Economic Recession If you think just about everyone these days is looking for a deal - you're about half right - in a a recent survey, 54% of adults would decrease discretionary spending during an economic recession; 63% of adults [...]
Social-networking Site Monetization
Good USA Today article here about how Social Media sites are working hard to figure out how to make money. Amazing growth trends are discussed too. Definitely something to watch, participate and experiment with your brand.
Business Growth Strategy
OK, so my business (or yours) is based in Pittsburgh and not in one of the following Top 10 Metros Poised For Growth (ranked by projected strength of their retail markets) and you want to build your business. What can you do? How about consider direct/online marketing to prospects in [...]
America's Most Visited Memorials
As a marketer, I encourage my clients to tie into natural sales building events and time periods such as holidays, but as an American and Christian I struggle with the amount of commercialism on Memorial Day Weekend and throughout the Christmas and Easter seasons. As you know, the purpose of [...]