Your Good Word is Good for 50 Cents
BzzAgent, the word-of-mouth marketing agency in Boston says that, 50 cents is the value of a conversation on behalf of a brand however WOMMA has yet to agree on a standard metric. In this era of increased accountability, marketing metrics are key. W-O-M is tough to quantify, but I admire [...]
Alternative Media Rocks
PQ Media reports that despite any recession, in four years Alternative Media (i.e., digital, mobile, gaming and branded entertainment) will soar to nearly 30% of U.S. media spending - a compound growth rate of 17%!Time to adjust your marketing spend focus and add these new tools to your toolbox!
To Twit or Not to Twit
In short, Twitter is is a free social networking and micro-blogging service that lets people to send and read other people's updates or "tweets" which are text-based posts of up to 140 characters. My personal jury is still out with its final verdict on Twitter, but while we're studying the [...]
Give More Props To Email Marketing
According to new research from a MarketingSherpa email marketing study, "Almost one-third of responding organizations view email as a strategic tool; they invest enough to ‘stay on top of the medium." The rest seem to just be keeping pace instead of exploiting this "killer app." After your initial investment of [...]
Average Email Open Rates
Clients often ask me, "What is the average email open rate for my industry?" Here is an excellent chart from eMarketer (source: MailerMailer LLC). Here's another great chart from AlphaChimp that helped me and should help you too.
Remembering the Alamo as an Awful Car Rental Agency
I made an online reservation one late Friday evening (7.25.08) to secure a a car (one way) from Pittsburgh to Cleveland. I reserved my car with a debit/VISA credit card. I was heading to Cleveland to buy a new car and only needed a one way rental. When I showed [...]