Trust Me Marketing
If you're a hard core marketer like me, I'm sure you were raised in the business to be an always on, never say no kind of professional. The tough thing to admit is that we tend to take more on (e.g., jobs, responsibilities, tasks) than we have the time, resources [...]
Create a To Don't List
I just completed a pretty intense first quarter of business re-signing and holding on to some great clients and taking on a bunch more (yes, this recession has been good to my business - so far!). My health wasn't the greatest in Q1 and I need/will to do a better [...]
Change Your Ways
A lot of research is pointing to Q4, 2009 as the time for a lot of the bad things we're seeing in the economy to finally bottom out. I'll believe it when I see it.I'm a religious man, but not the kind that waits around for divine intervention to occur. [...]
Be a Brand Not a Company
How about the bottled water business!According to Wikipedia, The U.S. is the largest consumer market for bottled water in the world, followed by Mexico, China, and Brazil.[1] In 2008, U.S. bottled water sales topped 8.6 billion gallons for 28.9% of the U.S. liquid refreshment beverage market, exceeding sales of all [...]
What's Your Story
It's true that many of the best things in life are free.It's also true in marketing.Your brand story is free, but is it any good?If my dry cleaner knows my name, genuinely smiles when he sees me, has my clothes ready when they promise and fixes any missing buttons without [...]
Improve Your Holiday Marketing Now
OK, sales were down last Christmas and sales were down for every other holiday to date (Valentine’s Day, St. Patrick’s Day).Now consumers are planning to cut back for Easter so says The National Retail Federation.ARE YOU GETTING THE HINT THAT THE HOLIDAYS ARE GOING TO BE SALES TOUGH?For those of [...]