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News2017-10-08T16:30:56+00:00

Email Relevance

By |April 16th, 2009|Categories: Email Marketing, Featured|

People are so inundated with commercial marketing messages these days, that relevance has become ever so much more important as this chart from MarketingSherpa points out. Before you take on the next latest and greatest online marketing strategy, tool or tactic, step back into your email marketing efforts to make [...]

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Radical Green Marketing

By |April 14th, 2009|Categories: Brand Leadership, Consumer Marketing, Employee Best Practices, Green Marketing, Improve the World, New Product Marketing, Product Marketing, Trends|

Last week, I attended a Green Marketing Summit given by the Pittsburgh American Marketing Association and learned some interesting new trends and developments in Green Marketing from: Jacquelyn Ottman, Founder, J. Ottman Consulting who has a great book on Green Marketing and discussed her, "Five Simple Rules of Green Marketing," [...]

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SoulWow

By |April 13th, 2009|Categories: Brand Leadership, Branding, Cause Marketing, Consumer Marketing, Direct Marketing, Excellence, Improve the World, Leadership, Marketing Execution, Non Profit Marketing, Social Media, Word of Mouth Buzz|

Bravo and May God Bless Them! It's amazing how real visuals and a simple clear message presented in a personal and fun way can drive results.I sure hope this isn't a one time gig for the Catholic Church.Just goes to show you that if business as usual isn't building your [...]

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Team Hoyt

By |April 10th, 2009|Categories: Branding, Cause Marketing, Excellence, Experiential Marketing, Improve the World, Non Profit Marketing, Religion, Social Media, Web 2.0|

I thought this post was appropriate due to this special day of Good Friday - a day of sacrifice by one man Jesus Christ who changed the world  - and one who has changed my world for the better.With this video, I hope you're as uplifted as I am by [...]

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