Did you know that only about one-third of marketers have a documented marketing plan?
Ugh!
And, who knows how many marketing plans are well funded, well executed and successful?
Per Marketo, the percentage of brands with documented plans varies as follows:
- About 60% of small companies (<50 employees) have one.
- About 80% of large companies (1,001-5,000 employees) have one
In short, because of a lack of documented plan, we find that most brands find it hard to determine if their marketing is working or not, and are generally unhappy with their progress.
When clients engage us to help them with their marketing planning, we recommend our proprietary Marketing Excellence Audit (MAE) to help build and execute their plan.
Click this link to find out more about the scope and benefits you can receive from one of our proprietary Marketing Excellence Audit engagements built via our unique10-P Marketing Mix Model.
If you’d like to talk about how our Marketing Audit could help your brand increase sales and be more profitable, please contact Managing Partner, Stephen Wayhart at 412.401.0555.
