As I look forward to rooting for the Pittsburgh Penguins to bring the Stanley Cup back home, I’m sure I’ll be having a few beers to celebrate. However, I’m pretty darn sure I won’t be touching any of the following from this list of the Top 15 New Beer Brands In 2007 (don’t even know why they’re all called beer either).
1| Miller Chill
2 | Bacardi Silver Mojito
3 | Landshark Lager
4 | Bud Light Chelada
5 |Smirnoff Ice Pomegranate Fusion
6 |Mike’s Hard Light Cranberry Lemonade
7 |Michelob Ultra Lime Cactus
8| CM Parrot Bay Pineapple Colada
9 | Budweiser Chelada
10 |Michelob Ultra Tuscan Orange Grapefruit
#5 and #6 in my opinion by name alone have a chance of surviving. I rest my 25+ year case of the fact that 99% of brand extensions stink and have no chance of success.
While it doesn’t make sense for all brands to have reviews on their web sites, consider how you can implement one as you check out this review of the soon to die (my opinion) Budweiser Chelada.
Source of list: Information Resources, Inc.
