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JI Worldwide has a cool new HD napkin-based ad program. The company prints ads on 5″ x 5″
commercial cocktail napkins; advertisers can print a different message
on each of the napkin’s four square panels.

Their distribution network includes 300 retailers in
Atlanta, Baltimore, Boston, Chicago, Dallas, Denver, Houston, Las
Vegas, Los Angeles, Miami, New York City, Philadelphia, Phoenix, San
Diego, San Francisco, Seattle and Washington, D.C. Napkins can be
distributed to restaurants, sports venues, cinemas, amusement parks,
colleges, nightclubs, bars and airlines.

The company also has a distribution relationship with US Airways too.  Cool stuff.