A client recently asked me, "How can we create more buzz for our brand?"
"Do something buzzworthy," I replied. "That’s the first most important step!"
Are your products, services, ideas, employees buzzworthy?
Are they authentic, truthful and make a discernible meaning?
If not, why not and ask yourself how can you make them so.
Always remember that it’s real easy to get hit by a car if you stand in the middle of the street!
