No Wonder I'm So Tired
Check out this article about, "10 Majors That Didn't Exist 10 Years Ago." No wonder I'm so tired! Did you know that 20% of the new fields of college study affect directly involve marketing - New Media and E-Business/E-Marketing! Certainly these days, a marketing profession - not unlike several other [...]
Top Productivity Blogs
I broke my ankle in early March - never knew I had so many stairs to walk up to my office - and have been playing a lot of catch-up since - ugh! Hope these "Productivity Blogs" help you, like they helped me. So many good ones - they're not [...]
Email Relevance A Global Concern
In a recent Emarketer missive, it was revealed that consumers are expanding the definition of what they consider spam. In fact, more than 25% of consumers in Asia-Pacific believe promotional e-mail or newsletters that were opt-in—but no longer engage them or address their needs—are spam, according to the Epsilon/Return Path [...]
Good Design Blog
I love Yael Miller's Design Blog - you can get some great ideas there!
Email Open Rates at 22%
Per MarketingSherpa, the open rate for email is not what it seems. In fact, the stalwart of email marketing metrics is flawed because image blocking reduces the ability to measure an open rate. So, it's limited in its usefulness for email marketers. This is why email marketers should think twice [...]
J.K. Rowling's Harvard Speech
Loved this speech from The Harvard Magazine - The Fringe Benefits of Failure and the Importance of Imagination, by J.K. Rowling, author of the best-selling Harry Potter book series. She delivered her speech at the Annual Meeting of the Harvard Alumni Association. What a great message on "fast failing" and [...]