BrandMill is the culmination of the vision and experience of Stephen Wayhart. Throughout his 25 years as a marketing expert, Stephen has built his reputation as a strategic marketing campaign maker from his early Ad Agency days with General Motors’ Cadillac and Oldsmobile Dealer Marketing Groups to the client side with McDonald’s Corporation. As a senior marketing executive for several high tech brands, he helped launch Sprint PCS and FastForward, a Marketing Automation Software provider of brand leaders such as Cricket Wireless, Hitachi, Imation, Microsoft Xbox, and Philips Electronics.
As Principal of BrandMill – a Pittsburgh marketing consulting firm – Stephen has helped to build stronger brands for businesses such as Allegheny Energy Solutions, Baja Fresh Mexican Grill, EDMC, Ford Motor Company, Friends Against Conterproductive Taxation (F.A.C.T.), the Hospitality Political Action Committee of Western Pennsylvania, Innovation Works, In the Locker Room with Tunch and Wolf (Fox 970AM Radio and CW Television Show), Kennywood Entertainment, MARC USA, Pittsburgh Technology Council, Vocelli Pizza (Pizza Outlet), Sprint and True Value Hardware.
Stephen’s major accomplishments include: being the youngest Senior Marketing Manager in McDonald’s history; a McDonald’s Presidential Award Nominee; organizing the “25th Anniversary of the Big Mac” McDonald’s most successful publicity event ever; developing an international award winning restaurant menu, creating the initial marketing plan that launched “The Club” and leading the development of the first Cadillac “Super Marketing Group,” the Empire State Cadillac Dealer Marketing Association.
A true strategic marketing campaign maker, Stephen has built his BrandMill vision based upon his unique experience in start-up ventures (including two IPOs), leading co-ops and Ad agencies in franchised marketing systems; segmented marketing to adult, senior, tween, teen, kid and ethnic consumer audiences; product mix and daypart marketing, interactive marketing; sports marketing; sales promotion; launching new products; neighborhood marketing; traditional and new media; research; non profit fundraising; public relations and crisis management.