Big Mac Bash Article
In the days of “billions and billions sold” and acting on the favorable research findings of McDonald’s franchisees, Stephen Wayhart’s team led the most successful publicity event in its history, “Big Mac’s 25th Anniversary.” Compared to other “McMilestone” Publicity programs the Big Mac 25th Anniversary generated nearly 3X as many impressions as the “10,000th Store Opening,” and far more national coverage than the “50 Billionth Hamburger.”
[nggallery id=14]