To profitably launch the mortgage origination software brand TrueClose (http://www.trueclose.com) and clearly position it against a monopolistic competitor, BrandMill worked with top management to promote its unique selling proposition of a “paperless” mortgage origination platform, successfully marketed it to the top media influentials in its industry and received exceptional media coverage in all of its targeted publications.
TrueCloseSteve Wayhart2009-07-13T07:45:14+00:00
