Echoes of Erin Blog
To complement the “radio voice of the all things Irish in Pittsburgh,” BrandMill created and launched a Blog for the Echoes of Erin Radio Show (http://www.pittsburghirish.org/echoesoferin) on WEDO 810AM and then, via a series on online workshops taught the host (who had limited interactive marketing skills) to update and maintain the Blog (http://echoesoferin.blogspot.com).