Never before in the history of marketing has public relations been so important to successful brand building. You can buy all of the ads in the world to promote your brand, but nothing amplifies your campaign and core messaging like an unbiased third party editorial opinion that’s positive.
Public relations is about clear angles (and creating unique selling propositions) and story telling and we’ve been doing it quite well for over 30 years..
Public Relations Foundation
Early in our career we saw first hand the impact public relations could have on a brand when we introduced new car models for Cadillac or Oldsmobile. The PR campaign we led for Pittsburgh launch of THE CLUB – the world famous auto theft protection device – was so successful that it served as a new market launch campaign model for the brand and led to record sales and market share dominance. And, creating and leading the public relations effort for the Big Mac’s 25th Birthday drove so much sales and favorable awareness for the brand that it still stands as the most successful public relations event in the history of McDonaldland.
BrandMill’s Public Relations Success
We don’t work to win awards, but it is nice to know that our PR industry peers recognize the caliber of work we put out.
Did you know that over the last five years, BrandMill has won six first place Renaissance Awards from Pittsburgh’s Public Relation Society of America.? We’ve won for media kits we created to launch a new season opener for Idlewild & Soak Zone amusement park to a 25th Anniversary press kit for the Priory Hospitality Group. And, we won several first place awards for a Public Affairs “Whiskey Rebellion II” campaign we created and led to help Pittsburgh regional restaurateurs fight a government enforced a 10% Drink Tax.
Basic PR Blocking and Tackling
Our clients are more impressed and we’re more proud of the consistent body of public relations work we’ve built day by day and project by project over the past 11 years.
Our success is due to our basic blocking and tackling of creating, pitching and getting great placements of interesting stories for our deserving clients.
And, our success is simply due to executing the PR basics of clearly creating and communicating a unique story to the media and delivering it to the right person at the right media outlet and at the right time via email pitches, press releases, relentless phone call follow-up and more.
PR is the best weapon in your marketing toolkit you can use to amplify your core messages and stories and build meaningful customer relationships and turn them into loyal brand ambassadors.
Connect with BrandMill today and we’ll help you get the media coverage you deserve and preserve/protect your brand in times of trouble.