
As president of the Pittsburgh American Marketing Association for the 2007/08 season and members of the programming and communications teams, we helped lead the 63 year old Chapter into the record books by building the largest membership of Pittsburgh marketers in its long history and achieved its highest increase in Revenue-to-Expense Ratio of 122+%!
Our goals were met working under an aggressive "Raise the Marketing Bar" Marketing Mantra which delivered more member value (3X the speakers than prior years), and innovative offerings such as Summertime Marketing Mixers, Fall & Spring Marketing Summits and AMA-Pittsburgh's first Marketer of the Year and Hall of Fame event!
|
|

For the past three years, we've tested a variety of Web 2.0 marketing strategies and tactics on this Irish fraternal organization - the Ancient Order of Hibernians - to benefit them, and to help us help our other clients through the insights we gained via our "fast fail" approach to building business.
Fraternal associations struggle to "build their bench" with younger members to carry on, but we thought we could help them achieve great results with new marketing methods - and we were right!
To date, AOH email campaigns have achieved remarkable average open rates of 50+% and nearly 30% click-through rates! Our Blog has earned a 400+% growth in popularity and AOH Division 32's communications have never been more clear, consistent or more welcome and appreciated! |