How to Build Brand Likeability

/How to Build Brand Likeability

How to Build Brand Likeability

There are quite a few marketing lessons you can learn from the USA Presidential election race.For example, how to improve your ‘likeability’ can get you elected and/or have someone repeatedly buy from you.

Likeability is defined as, ‘The property that makes a person or brand likeable, that allows them to be liked.’

Trust and proof that you can deliver on your promises is #1, but all things being equal – especially when you compete in an industry with lots of alternatives – likeability is a key for brands to breakthrough the clutter.

Here are 10 ways to improve your likeability factor

  1. Be nice, kind and considerate
  2. Be giving and help others selflessly
  3. Be happy, positive and optimistic
  4. Be complimentary
  5. Be passionate and have empathy
  6. Be humble
  7. Actively listen
  8. Have good manners,
  9. Control your emotions
  10. Follow the ‘Golden Rule’

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