We’re excited to announce that our great client and friend – Riley’s Pour House in Carnegie, PA – won the Hospitality Marketer of the Year Award from the Pittsburgh Chapter of the American Marketing Association.
At a gala luncheon held last week at LeMont restaurant, the Pittsburgh Chapter of the American Marketing Association, the region’s largest marketing chapter for over 60 years announced its 2012 Marketer of the Year award winners at it’s 6th annual event. And, Riley’s Pour House took first place honors in the Restaurant, Sports, Entertainment, Hospitality, Travel category. The AMA’s annual Marketer of the Year competition was open to any western Pennsylvania-based company, agency, not-for-profit, individual or government organization that developed, implemented, and achieved noteworthy results for a marketing campaign that appeared in the United States.
What’s great about this unique award is that this marketing competition is strictly performance based. And, it’s the third year out of the six years of the event that one of our clients have won this special award (FACT – Friends Against Counterproductive Taxation – Whiskey Rebellion II; Priory Hospitality Group – Grand Marketer of the Year)!
When we helped the Pour House with its Grand Opening back in February, we knew that we had to hit the ground running with not a lot of money or time since St. Patrick’s Day was just a few weeks away and we needed to put in place key marketing strategies, tactics and processes.
We quickly launched a Website, email marketing, social media and public relations plan that immediately drove brand awareness and we’ve never looked back. In addition, key marketing operational decisions were made for the Pub to be smoke free, have nightly entertainment, reintroduce lunch, add WiFi and add a new chef all contributed to the Pub’s success.
For example, to date, we’ve nearly tripled sales – over and above the previous owner’s numbers – and we increased Website page views by a 27X multiple too!
All of our success helped us earn favorable and well deserved third party recognition too.
In the summer Riley’s Pour House was recognized as the ‘Third Best Pub – Best Irish Pub’ by Pittsburgh Magazine in their annual Best Restaurant’s Reader’s Poll. A few weeks ago, we won an ‘Irish Echo Hospitality 50’ award in New York. And, just last week on December 7, we earned our third major ‘Shout-out’ of 2012 – Pittsburgh’s Restaurant and Hospitality Marketer of the Year!
Thanks AMA Pittsburgh!