In a Zoomerang survey of more than 750 small to medium sized businesses with marketing budgets less than $1,000, over a third said they use social media as part of their marketing strategy.
Here’s the breakdown of SMB social media channel usage :
Facebook – 80%
LinkedIn – 37%
Twitter – 27%
Sure, it’s smart business to explore social media channels, but neglecting to build a solid Website presence is being penny wise and pound foolish. Only about 50% of SMBs have a Website and those that do only provide a basic overview and contact information. Big mistake.
I’m sure many SMBs are running Facebook Pages for their web presence, but to be found online, you want to spread your good word on as many channels as possible. And, because of some of the search engine limitations of social media, having a Website is a must.
With free WordPress templates and platforms such as Posterous, you can easily customize a Website and Blog so there’s no valid reason not to have one. And, the cool thing is that they easily interconnect with social media channels.
For example, all of my Website blog posts via my WordPress Website/Blog platform are reported in my Twitter feed and LinkedIn profile automatically. And, I can connect Facebook as well.
As important, a Website is far more powerful than a Facebook page because:
- Not everyone is on Facebook – more people are online
- Facebook owns YOU and can change things anytime
- Facebook has SEO limitations within its 4 walls – most activity stays there not all over the Web
SMBs, if you don’t have a Website, get one…soon. You and your customers will be happy to have one.