- For starters, take the word apart ‘Thanks’ and ‘Giving’ and use both themes as part of your marketing mission and messaging for the next 12 months – not just this week.
- Call/visit as many customers, team members and vendors/partners this week to thank them personally. Cards/emails are OK, but try calling first. If you don’t reach them, leave a message saying how appreciative you are of their business and partnership and how much you’re looking forward to building a better relationship in 2011.
- Send thank you cards, but make sure you sign it with a special note even though your card may have a message.
- Commit now to being a better partner inside and outside your company by giving better value going forward and put a special appreciation process in place.
- Champion a cause for your brand and become part of the fabric of the community in which you do business. You can give lots of things such as your time, money and expertise. The most successful brands make money of course, but they also dramatically improve the lives of others and their employees. Here’s a link to ideas to help the homeless and for the hungry you can ‘Take the No Kid Hungry Pledge” here. Did you know that that nearly one in four children struggles with hunger? And, did you know that every $5 the federal government spends on the Supplemental Nutrition Assistance Program (formerly known as food stamps) generates $9.20 in local economic activity? Read more here in the Washington Post about how you can help end childhood hunger.
Throughout this Thanksgiving and holiday season, work on improving the unique value that only you can provide. Gift giving isn’t a terrible thing, however offering genuine thanks, appreciation, added value and truly giving of yourself is the true essence of this holiday and season – and a gift you can give to others that will reap you and them many future blessings and rewarding relationships.
P.S.: One last tip – OK 3 more:
- Always bring something – wine and a covered dish is nice
- Help with the clean-up
- Learn a great toast or two such as one of my old Irish favorites:
“May all that you wish for, be the least you get…
and may the best times you’ve ever had, be the worst you’ll ever see.”
THANKS FOR READING AND
HAPPY THANKSGIVING TO YOU AND YOURS!