…and “Average Joe Marketing” is for losers!
If you’re wondering why your “family-based” marketing strategy isn’t working like it used to, maybe it’s because you’re treating everyone the same. Sure you should treat your customers the same with regard to being respectful and being nice, but your marketing should treat them different with uniquely targeted messaging, services and products.
Today, America is a big diverse nation of over 300 million, with no single dominating household arrangement. America’s “nuclear family” of today consisting of a married couple with their own kids is a prejudiced old-fashioned, out-of-date model often seen as the quintessential average American family.
In 1970, 40.3% of U.S. households were nuclear family ones, but today these households count for <25% of all American households. And consider these facts:
- Married couples without children count for 28.7% of households (bigger than nuclear ones)
- Single households – single persons residing alone – count for 25.5% of households
- Single male households are about 11% of all households
Telegram: There are no average American families – no average Joe’s or Joannne’s!
If your marketing is “family-based,” make sure you’re speaking the right language and using the right visuals. A big reason, this year’s big TV hit series and family comedy Modern Family is doing so well!