Going green may be the politically correct way to go but according to a recent study from Yankelovich, marketers need to do more than advertise their green products because consumers still aren’t buying green simply because the product is green.
Only about one-third of consumers surveyed felt "much more concerned" about the environment now than last year.
Lots of people feel helpless – less
than one-quarter of consumers feel they can make a positive difference in the environment.
Plus, it’s not a top priority among consumers.
So what can you do?
Make and market your Green products need as better products, more cost effective and cleaner or they won’t achieve their true sales potential.