Your Good Word is Good for 50 Cents

/Your Good Word is Good for 50 Cents

Your Good Word is Good for 50 Cents

Wordofmouthmarketing
BzzAgent, the word-of-mouth marketing agency in Boston says that, 50 cents is the value of a conversation on behalf of a brand however WOMMA has yet to agree on a standard metric.

In this era of increased accountability, marketing metrics are key. W-O-M is tough to quantify, but I admire BzzAgent’s effort. They measure success by dividing sales by total conversations.

However, W-O-M efforts vary because every input varies.

Net Promoter score is another good way to try to land on a measurement. It measures a W-O-M program’s success by looking at how many people would
recommend your brand or product to a friend.

By | 2008-08-19T13:54:00+00:00 August 19th, 2008|Word of Mouth Buzz|0 Comments

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