Email Relevance A Global Concern

/Email Relevance A Global Concern

Email Relevance A Global Concern

Email_3_3
In a recent Emarketer missive, it was revealed that consumers are expanding the definition of what they consider spam. 

In fact,
more than 25% of consumers in Asia-Pacific believe promotional
e-mail or newsletters that were opt-in—but no longer engage them or address
their needs—are spam, according to the Epsilon/Return Path "2008 Consumer E-mail Survey."

Instead of just unsubscribing,
40% reported legitimate e-mails to which they had subscribed as spam,
using a "Report Spam" button or link.

OUCH!

It’s not that these folks don’t like email – but, they want RELEVANT communications.

CONTENT IS NOT KING PEOPLE…RATHER RELEVANT CONTENT IS KING!

By | 2008-07-19T12:38:00+00:00 July 19th, 2008|Email Marketing|0 Comments

Leave A Comment