In a recent Emarketer missive, it was revealed that consumers are expanding the definition of what they consider spam.
more than 25% of consumers in Asia-Pacific believe promotional
e-mail or newsletters that were opt-in—but no longer engage them or address
their needs—are spam, according to the Epsilon/Return Path "2008 Consumer E-mail Survey."
Instead of just unsubscribing,
40% reported legitimate e-mails to which they had subscribed as spam,
using a "Report Spam" button or link.
It’s not that these folks don’t like email – but, they want RELEVANT communications.
CONTENT IS NOT KING PEOPLE…RATHER RELEVANT CONTENT IS KING!